John Lucero interview at Jenkem Mag

lucero slappys 2014

lucero still slappin’ / photo: dave swift (2014)

What do No Complys, Slappies and non-popsicle board shapes have in common? They were all invented or supported by John Lucero over the last 25 years, and happen to be popular today in 2015. Although John never got much coverage in the magazines or had that “one video part” he contributed several key tricks to early street skateboarding, and has run his company Black Label 100% independently since 1990.

Read the entire interview at Jenkem Magazine.

@snakereuter Front Blunt. @blacklabelskates Photo @collier.ott
🖤Grosso Forever🔥1-15-2021 Photo by @jgrantbrittain