John Lucero on the Rise of Small Brands and the Return of Shaped Boards

Ride Channel just posted a quick interview with Lucero about the current state of skateboarding.


LA Pizza That Doesn’t Suck?

Vice Magazine does a write up on Salman Agah and Pizzanista. Read it here!


Chris Troy surprise party!


Tyler Mumma, Ryan Townley, Chris Troy, John Lucero, Patrick Nagy, Jake Reuter, Omar Hassan, and Kyle Kaitanjian. Photo by Josh Rowe

Chris’s girlfriend Andrea and his friends and family threw a surprise party for his 26th birthday last night at the Pour House in Oceanside California. Some of his Black Label teammates showed up to help celebrate.


John Lucero interview at Jenkem Mag

lucero slappys 2014

lucero still slappin’ / photo: dave swift (2014)

What do No Complys, Slappies and non-popsicle board shapes have in common? They were all invented or supported by John Lucero over the last 25 years, and happen to be popular today in 2015. Although John never got much coverage in the magazines or had that “one video part” he contributed several key tricks to early street skateboarding, and has run his company Black Label 100% independently since 1990.

Read the entire interview at Jenkem Magazine.


Ryan Townley in Unidentified

Black label ripper Ryan Townley has a full length part to kick off the new video Unidentified from Rip N’ Dip clothing!