Black Label

John Lucero interview at Jenkem Mag

lucero slappys 2014

lucero still slappin’ / photo: dave swift (2014)

What do No Complys, Slappies and non-popsicle board shapes have in common? They were all invented or supported by John Lucero over the last 25 years, and happen to be popular today in 2015. Although John never got much coverage in the magazines or had that “one video part” he contributed several key tricks to early street skateboarding, and has run his company Black Label 100% independently since 1990.

Read the entire interview at Jenkem Magazine.

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Ryan Townley in Unidentified




Black label ripper Ryan Townley has a full length part to kick off the new video Unidentified from Rip N’ Dip clothing!

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Chris Troy On the Spot




Chris Troy enjoys a sunny day at his local park in C-Bad, and gets put On the Spot! Watch Chris link lines across the concrete arena of Shredsville for Independent and Strange Notes.

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Happy Birthday Lucero!

Lucero_50th_Birthday

Happy 50th birthday to John Lucero!!! Boy how time flies! Here is to 50 more!

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2nd Annual Slappy Slaughter

slappy slaughter


Black Label Skateboards are proud to co-sponsor the 2nd Annual Crazy Kyle Slappy Slaughter
Parking Block Skate Jam and Slappy Contest


Sunday November 30, 2014 12-5pm
Pink Widow Distribution, 727 S. State College, Suite D, Fullerton, CA 92831


DJ Don Cesar will be spinning the heaviest jams


Taco Dudes will have tastiest tacos for sale

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